Recrutement de 01 Fund Raising Associate (Digital & Marketing Content)

Recrutement de 01 Fund Raising Associate (Digital & Marketing Content)

Contract type: Temporary Appointment
Duty Station: Santo Domingo
Level: G-6
Location: Dominican Republic
Categories: Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, results

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nation.

Over the last few years, Dominican Republic Country Office has experienced a new sustained growth in fundraising, which is explained by the results obtained in the Individual Giving channel with an increasing house list of pledge donors. Digital has become a key area to deliver the Individual Giving’s strategy and plans, given the crucial role of digital to boost results across channels. The preparation of marketing and communication contents for donor acquisition and retention is also key to ensure the consolidation of the individual donor fundraising.

How can you make a difference?

Key functions, accountabilities and related duties and tasks:

1. Support the development and implementation of digital fundraising strategies and initiatives, including acquisition campaigns (pledge, leads, one-offs) and partner retention campaigns (line and circle) to deliver various fundraising KPIs across all digital channels:

Support planning, execution and evaluation of the investment strategy of the different channels to obtain the maximum profitability in terms of ROI.
Support planning, execution and evaluation of the objectives, strategies and actions in the different digital capture channels: SEO / SEM, Display, Real Timing Biding, social networks, affiliation, database capture actions, among others, seeking the maximum volume and profitability in terms of ROI.
Contribute to the development and implementation of a CRO (conversion rate optimization) strategy. Analyze the journey and user experience and obtain insights to implement.
Focus on creating work processes that can be tested with measurable results and have a quick impact on fundraising.
Support the development and implementation of digital acquisition campaigns (leads and direct donors).
Support the development and implementation of partner retention campaigns (line and circle).
Generate A / B testing actions and follow up on results.
2. Keep up-to-date dashboards and metrics to track digital performance measurement and find the right tools to implement:

Develop a metric plan and propose KPIs in accordance with the Individual Giving strategy.
Support the development of the strategy, implementation and optimization of web analytics: tags, tracking, metrics and implementation of pixels through Google Tag Manager, Google Analytics, Hotjar and other tools that may be necessary.
Propose improvements according to the results obtained.
Generate and share monthly digital reports. Develop dashboards to monitor key digital performance indicators.
3. Coordinate all the necessary technological solutions to support the strategy of recruitment, retention, loyalty, value maximization, guaranteeing compliance with legal requirements:

Ensure digital platforms and activities protect data transfer.
Guarantee compliance with legal requirements in all digital activities, in the short and long term (GGPx, data management, etc.).
4. Provide an up-to-date analysis of best practices, opportunities and trends and innovation related to digital fundraising, from the UNICEF network and external organizations:

Use innovation to identify new trends in digital transformation and develop new business models and channels.
Understand how digital organizations work and try to apply these principles in the daily work of UNICEF.
Use the UNICEF network to apply the best digital learning. Analyze best practices and apply learning.
Use these learnings and seek to implement successful activities of UNICEF and external organizations.
5. Prepare marketing contents and communication campaigns:

Design and production of audiovisual content for donor acquisition, retention and other communication campaigns: video, photographs, POP, brochures, presentations, banners, publications, reports, studies, among others.
Creation of content for emails, web, landing pages and social networks (editing of articles, life stories, images, infographics, videos, etc.) according to the style and brand guidelines of UNICEF.
Adaptation or translation of global or regional fundraising contents to the reality and needs of UNICEF in the Dominican Republic.
Support in the development and implementation of the communication plan and associated products on individual and corporate fundraising strategy, as well as in the production of audiovisual material for events, field visits, etc.
Development of communication material according to the needs of the Fundraising area.
6. Effective cross-functional coordination and collaboration:

Work in a coordinated way with the different fundraising channels and the Communication team to successfully implement the Country Office’s fundraising strategy.
7. Any other project assigned by the supervisor.



To qualify as an advocate for every child you will have…

Completion of secondary education is required, preferably supplemented by technical or university courses related to communications, social marketing, advertising, public relations, or related areas. Advanced or specific studies in graphic design is required.
Minimum of 6 years of relevant work experience in digital marketing, communication and/or e-commerce. Work experience in digital acquisition, integrated media planning and multi-channel campaign management is an asset. Experience working for international organizations would be desirable.
Developing country work experience or field work experience is an asset.
Fluency in Spanish is required. Proficient level of English is required, but complete fluency is preferred.


For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values



UNICEF competencies required for this post are…

(1) Builds and maintains partnerships (2) Demonstrates self-awareness and ethical awareness (3) Drive to achieve results for impact (4) Innovates and embraces change (5) Manages ambiguity and complexity (6) Thinks and acts strategically (7) Works collaboratively with others.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable are encouraged to apply.

[If Applicable] Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: 08 Sep 2023 SA Western Standard Time
Deadline: 21 Sep 2023 SA Western Standard Time